LARGE BANNER AD
Separates your brand from the rest of the category. |
What is Large Banner Ad?
A Large Banner Ad frames your brand’s category to catch the eye of the shopper.
Why use Large Banner Ad?
Large Banner Ad solves your toughest brand challenges at point of purchase instore:
 |
Increase brand awareness |
 |
Brings the shopper right to the shelf where your products are
displayed because of its large format – which is noticeable
even from a distance.
|
Build brand equity |
|
Visually divides your brand from the rest of the category
enabling optimum display of your brand’s placement on shelf.
|
Stand out in a competitive category |
|
Offers your brand the opportunity to be enhanced from the competitive clutter in your category. |
Communicate brand benefits |
|
Speaks to your shoppers about your brand’s unique selling
points and educates your shoppers even more so as a
Boxed Banner Ad.
|
Launch a new product or announce new
product news
|
|
Draws attention to your product news at the shelf by
providing outstanding support for: launches / re-launches,
special offers and competitions.
|
Talk to non-shoppers of my category |
|
Is a double-sided on-shelf high-impact communicator of your
brand attracting the shopper from every angle in the aisle.
|
Talk to shoppers of complimentary
categories
|
|
Ensures your message is seen, despite the shopper’s
direction of approach – because of the double sided
large frame.
|
|
|
So, to talk to shoppers using the Banner Ad media… talk to us
 |
| |
By including Banner Ad and Coupon Direct combo campaign delivered 19% more volume growth was achieved during promotional period vs. non-promotional period for Brand X in Paper Products category. |
|
Looking for more? Try one of these media services
