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  Media Services

BRAND AWARENESS

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Laza Glo new
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Brand Illuminator
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Counter Talk new
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Extra Large Banner Ad
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Floor Talk
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Fridge Media
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Gondola End Retail Media
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Gondola End Wholesale Media
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Hung & Strung new
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Inside Poster new
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In The Run Media
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Large Banner Ad
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Medium Banner Ad
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Outside Poster new
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Shelf Talk
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Shelf Talk Divider
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Shelf Vision
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Showcase
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Shopper Stopper
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Sky Talk new
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Till Talk new
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Trolley Ad
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Wobbler new
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BRAND PROMOTIONS
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Coupon Direct
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ICM
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Take One
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BRAND SAMPLING
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Showcase Tester

YOU ARE HERE > Home > Fridge Talk

Fridge Talk
Fridge Talk – Brings your brand out from behind the freezer door

What is Fridge Talk?
This media is developed for clients with brands merchandised in fridges.

PrimeInstore Gallery
PrimeInstore Gallery

Fridge Talk
Flat Bed Fridge Standee

 Fridge Talk
Upright Fridge Talk		 Fridge Talk
Fridge Talk
Flat Bed Fridge Talk		 Fridge Talk
Upright Fridge Talk
Fridge Talk
Upright Fridge Talk		  
PrimeInstore Gallery
PrimeInstore Gallery

 

Why use Fridge Talk?
Fridge Talk media solves the toughest challenge of getting your fridge-merchandised product to stand out in the fridge section:

Brand Challenge

Highlight my brand which has limited or poor shelf space

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The Upright Fridge Talk, Flat Bed Fridge Talk and Standee allow your brand to be seen regardless of the shopper’s approach direction – the double-sided display ensures this.

Stand out from competitive clutter

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Draws category shoppers to your brand by reinforcing the   image and benefits of your brand in the fridge section.

Demonstrate your brand’s benefits at point of purchase

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Keeps your advertising message in fridge sections hot and visible to shoppers.

Communicate location changes

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Allows your brand to stand out in the aisle and alert shoppers to your new location.

Build equity instore

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Drives awareness of your fridge-merchandised to at least 60% of South African shoppers who agree that frozen foods are as good for you as fresh foods

So, to talk to shoppers using the Fridge Talk media… talk to us

Did you Know
 
By including communication of cross-over Upright Fridge Talk campaign as well as a Shopper Stopper campaign at brand’s home-site, 21% more volume growth was achieved during promotional period vs. non-promotional period for Brand X in the Confectionary category.

 

 

 

Looking for more? Try one of these media services

  Shelf Illuminator Shelf Vision Media Objectives