Marketing Objectives  
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Media to meet your
Marketing Objectives
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Why use Primedia Instore
Do you want access to at least 38 milion shoppers and 78 million shopping transactions monthly?
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Why use Primedia Instore
We let our Experience, Expertise and Excellence over the past 26 years speak for itself…
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Retail Footprint

We service over 1,000 stores in top-end retail stores; bottom-end wholesale and retail environments...

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  Media Services

BRAND AWARENESS

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Laza Glo new
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Brand Illuminator
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Counter Talk new
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Extra Large Banner Ad
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Floor Talk
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Fridge Media
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Gondola End Retail Media
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Gondola End Wholesale Media
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Hung & Strung new
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Inside Poster new
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In The Run Media
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Large Banner Ad
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Medium Banner Ad
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Outside Poster new
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Shelf Talk
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Shelf Talk Divider
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Shelf Vision
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Showcase
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Shopper Stopper
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Sky Talk new
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Till Talk new
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Trolley Ad
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Wobbler new
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BRAND PROMOTIONS
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Coupon Direct
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ICM
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Take One
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BRAND SAMPLING
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Showcase Tester

YOU ARE HERE > Home > Outside Poster

OUTSIDE POSTER

View our NEW retail footprint here

What is Outside Poster?
On-sided advert placed at strategic points of the outside walls of retail stores.

PrimeInstore Gallery
PrimeInstore Gallery
Outside Poster
Informal Retail Outside Poster		 Outside Poster
Informal Retail Outside Poster
 Outside Poster
Outside Poster
Informal Retail Outside Poster		 Outside Poster
Informal Retail Outside Poster
   
PrimeInstore Gallery
PrimeInstore Gallery

 

Why use Outside Poster?
- Gets shoppers’ attention well in advance of them going into the store.
- Reminds shoppers of the availability of your brand in that store.
- Ensures your message is seen and shoppers are reminded of your brand, even if they were not intending on walking the aisle where your product is merchandised.

Brand Challenge

Increase brand awareness

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Grabs the shopper’s attention well in advance of him/her reaching the shelf.

Build brand equity

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Leverages the power of your all-inclusive media campaign in store at point of purchases

Overcome poor shelf placement

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Gives your brand extra impact and visibility at the shelf

Stand out in a competitive category

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Breaks through shelf clutter – allowing your brand to stand out from the competition even more so as a Shopper Stopper with LED unit.

Communicate brand benefits

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Speaks to your shoppers about your brand’s unique selling points and educates your shoppers even more so as a Boxed Shopper Stopper.

Launch a new product or announce new product news

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Draws attention to your product news at the shelf by providing   outstanding support for: launches / re-launches, special offers and competitions.

Talk to non-shoppers of my category

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Ensures your message is seen, despite the shopper’s direction of approach – because of the double sided frame.

Talk to shoppers of complimentary
categories

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Serves as a ‘cross-over’ in related product categories instore.

So, to talk to shoppers using the Outside Postermedia… talk to us

Did you Know
 
63% of Township shoppers frequent Self-service/ Counter-service township supermarkets daily for top-up shopping to replace key items.

 

 

 

Looking for more? Try one of these media services

  Shelf Illuminator Shelf Vision Media Objectives