Maximise a limited seasonal period

Encourages unplanned purchases to 80% of shoppers who find the media effective in influencing them to buy brands they did NOT intend to buy. (Markinor)

Encourage pantry loading

Encourages incremental purchases of your promoted brand by giving multiple purchase incentives

Increase on-shelf presence to guard against competitive pressure

Affords your brand the opportunity of achieving brand switching in excess of 60% of shoppers who are likely to switch brands and purchase the promoted brands as a result of your coupon promotion.

Launch new product

Accelerates volume sales performance of trial of your new product because of the discounted offer.

Combat competitive product launch

Neutralizes threat by encouraging trial of your discounted product by shoppers prior to and during the launch period of competitor’s product.

Counteract competitor’s lower price point

Minimizes competitor’s low on-shelf price reduction impact by closing the price gap using a coupon as well as talking to non-users of your brand

Talk to non-shoppers of my category

Capitalizes on shopper implulse of non-shoppers by driving a purchase incentive at point of purchase.