Marketing Objectives  
Find the Ideal Instore
Media to meet your
Marketing Objectives
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info on retail advertising


Why use Primedia Instore
Do you want access to at least 38 milion shoppers and 78 million shopping transactions monthly?
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Point of Sale info


Why use Primedia Instore
We let our Experience, Expertise and Excellence over the past 26 years speak for itself…
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more FMCG info


Retail Footprint

We service over 1,000 stores in top-end retail stores; bottom-end wholesale and retail environments...

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  Media Services

BRAND AWARENESS

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Laza Glo new
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Brand Illuminator
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Counter Talk new
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Extra Large Banner Ad
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Floor Talk
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Fridge Media
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Gondola End Retail Media
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Gondola End Wholesale Media
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Hung & Strung new
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Inside Poster new
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In The Run Media
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Large Banner Ad
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Medium Banner Ad
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Outside Poster new
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Shelf Talk
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Shelf Talk Divider
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Shelf Vision
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Showcase
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Shopper Stopper
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Sky Talk new
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Till Talk new
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Trolley Ad
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Wobbler new
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BRAND PROMOTIONS

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Coupon Direct
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ICM
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Take One
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BRAND SAMPLING

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Showcase Tester

YOU ARE HERE > Home > ICM

ICM
ICM - provides shoppers with immediate savings and
instant gratification at point of purchase.

What is an ICM?
The ICM is a durable, highly sophisticated, electronic machine that dispenses coupons at predetermined time intervals.

PrimeInstore Gallery
PrimeInstore Gallery
Brand Illuminator Brand Illuminator
Combo Media
Brand Illuminator
   
   
PrimeInstore Gallery
PrimeInstore Gallery

Why use an ICM?
An ICM solves your toughest pantry loading and brand switching challenges at point of purchase instore:

Brand Challenge

Launch new product

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Accelerates volume sales performance of trial of your new product because of the discounted offer.

Combat competitive product launch

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Neutralizes threat by encouraging trial of your discounted product by shoppers prior to and during the launch period of competitor’s product.

Counteract competitor’s lower price point

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Minimizes competitor’s low on-shelf price reduction impact by closing the price gap using a coupon as well as talking to non-users of your brand

Encourage pantry loading

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Encourages incremental purchases of your promoted brand by giving multiple purchase incentives

Increase on-shelf presence to guard against competitive pressure

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Affords your brand the opportunity of achieving brand switching in excess of 60% of shoppers who are likely to switch brands and purchase the promoted brands as a result of your coupon promotion.

Maximise a limited seasonal period

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Affords your brand the opportunity of achieving brand switching in excess of 60% of shoppers who are likely to switch brands and purchase the promoted brands as a result of your coupon promotion.

Talk to non-shoppers of my category

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Capitalizes on shopper implulse of non-shoppers by driving a purchase incentive at point of purchase.

So, to talk to shoppers using the ICM media… talk to us

Did you Know
 
86% of shoppers are influenced by campaigns using our Instant Coupon Machine media to buy more than 1 unit of a coupon-promoted brand Instore.” (Markinor).

 

 

 

 

Looking for more? Try one of these media services

  Shelf Illuminator Shelf Vision Media Objectives