Marketing Objectives  
Find the Ideal Instore
Media to meet your
Marketing Objectives
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info on retail advertising


Why use Primedia Instore
Do you want access to at least 38 milion shoppers and 78 million shopping transactions monthly?
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Point of Sale info


Why use Primedia Instore
We let our Experience, Expertise and Excellence over the past 26 years speak for itself…
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more FMCG info


Retail Footprint

We service over 1,000 stores in top-end retail stores; bottom-end wholesale and retail environments...

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  Media Services

BRAND AWARENESS

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Laza Glo new
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Brand Illuminator
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Counter Talk new
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Extra Large Banner Ad
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Floor Talk
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Fridge Media
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Gondola End Retail Media
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Hung & Strung new
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Inside Poster new
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In The Run Media
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Large Banner Ad
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Medium Banner Ad
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Outside Poster new
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Shelf Talk
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Shelf Talk Divider
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Shelf Vision
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Showcase
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Shopper Stopper
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Sky Talk new
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Till Talk new
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Trolley Ad
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Wobbler new
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BRAND PROMOTIONS

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Coupon Direct
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ICM
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Take One
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BRAND SAMPLING

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Showcase Tester

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BRAND AWARENESS

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Medium Banner Ad

Medium Banner Ad  


Medium Banner Ad – aggressively separates your brand from the rest of the category in the wholesale environment

What is a Medium Banner Ad?

A Medium Banner Ad is a 1.9m length hanging Banner Ad for instore advertising I the wholesale environment.

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Large Banner Ad

Banner Ad  


Large Banner Ad - separates your brand from the rest of the category.

What is a Large Banner Ad?

A Large Banner Ad frames your brand’s category to catch the eye of the shopper.

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Extra Large Banner Ad

Extra Large Banner Ad  


Extra Large Banner Ad – aggressively separates your brand from the rest of the category in the wholesale environment

What is a Extra Large Banner Ad?

An Extra Large Banner Ad is a 1.9m length hanging Banner Ad for instore advertising I the wholesale environment.

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Brand Illuminator

Brand Illuminator  


Brand Illuminator - Ensures organised, well-faced and well-merchandised shelves.

What is Brand Illuminator?

A Brand Illuminator is the world’s first on-shelf battery-operated, illuminating front-on aisle-facing POS display unit, which catches, locks and draws shoppers to your flashing message.

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Floor Talk

Floor Talk  


Floor Talk – Dramatic billboard sized floor advertising that delivers maximum impact in the aisle.

What is Floor Talk?

Floor Talk is a decal placed in front of your brand or other strategic points instore and is available in both retail and wholesale instore environments.

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Fridge Talk

Firdge Talk  


Fridge Talk – Brings your brand out from behind the freezer door

This media is developed for clients with brands merchandised in fridges.

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Gondola End Wholesale Media

Gondola End Wholesale Media  


Gondola End Wholesale Media – Dramatic billboard sized advertising that delivers maximum impact at the ends of the aisles in the wholesale environment.

What is Gondola End Wholesale Media?

This media is positioned exactly above the gondola aisle ends in the wholesale environment

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Gondola End Retail Banner Ad

GOndola End  


Gondola End Retail Banner Ad – Larger than life Banner Ad sized advertising that delivers maximum visual and bold impact of your gondola-end display in the retail environment.

What is Gondola End Retail Banner Ad?

This larger than life Banner Ad media is installed on shelves of the ends of the aisles where your  gondola-end display campaign is currently running within the retail environments.

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In the Run Media

Retail in the Run  


In-The-Run media – dramatic billboard sized category advertising solution that delivers maximum impact in the aisles of wholesale and retail environments.

What is In-The-Run media?

Wholesale or Retail In-The-Run media highlight your brand, using both vertical and horizontal media service solutions in wholesale as well as retail environments.

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Shelf Illuminator

Shelf Illuminator  


Shelf Illuminator – Illuminated shelf defending unit which is electronically designed to only flash during trading hours.

What is Shelf Illuminator?

Shelf Illuminator is the world’s first, battery-operated, illuminated shelf defending unit and has a flashing brilliance which draws attention to your brand.

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Shelf Talk

Shelf Talk  


Shelf Talk - Mirrors the number of your brand facings on shelf.

What is Shelf Talk?

Shelf Talk is a plastic/PVC/cardboard strip that is attached to the shelf, enabling you to highlight your brand on-shelf or at basket areas.

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Shelf Talk Divider Rail System

Shelf Talk Divider  


Shelf Talk Divider Rail System - Ensures organised, well-faced and well-merchandised shelves.

What is Shelf Talk Divider Rail System?

Shelf Talk Divider Rail System is a flexible Shelf Talk system which allows Divider arms to be clipped to a Divider Rail which is attached to the inside of the Shelf Talk unit on shelf.

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Shelf Vision

Brand Illuminator  


Shelf Vision – brings your TV message to life in the instore environment.

What is Shelf Vision?

Shelf Vision is a dynamic multi-image on-shelf advertiser enabling delivery of your advert as a sequence of images within 2 - 4 seconds.

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Shopper Stopper

Shopper Stopper  


Shopper Stopper - reinforces your message at point of purchase. 

What is a Shopper Stopper?

Positioned 90 degrees to the shelf, this high-impact, transparent framed, on-shelf advert ensures distinct visibility of your message at point of purchase.

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Showcase

Shopper Stopper  


Showcase – Puts your brand at the centre of attention

What is Showcase?

By using a customized plastic bracket to securely attach your pack to the shelf, Showcase allows your brand to stand out from the clutter.

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Trolley Ad

Trolley Ad  


Trolley Ad - Talks to shoppers as they zigzag through the aisles

What is Trolley Ad?

A Trolley Ad is a double-sided moving billboard attached to the shopping trolley

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