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In aisle media offers one of the most effective means of reaching your target market at the time they’re most likely to buy: At the point of purchase.
Years of solid marketing research has revealed that more than 70% of buying decisions are made in-store. Display stands, in-store promotions and in-aisle media remind consumers of your product while they’re in a “purchasing” mindset, prompting them to choose your product over its competitors, or simply to buy it on impulse.
Is there any better time to promote your product than when consumers are primed to purchase? Just imagine the rewards your brand could reap in this lucrative retail environment.
Primedia Instore advertising options
Primedia Instore is one of South Africa’s leading promotion companies, expertly positioning brands in top retailers all over the country.
We offer our clients a wide range of in-store media options, each of which offers unique advantages that give your brand the edge over its competitors.
Our complete range of in-store retail marketing media includes:
- Banner Ads: Instant, high-impact branding – even from a distance.
- XL Banner Ads: Eye-catching branding that ensures optimum visibility of your product. Ideal for wholesale environment.
- Banner Enhancer-Zones: Superb visibility; great return on investment.
- Captivision: Watch your products fly off the shelf as shoppers are drawn to this new, captivating, illuminated media instore!
- Shopper Stoppers: Stops shoppers in their tracks with a powerful brand message.
- Shelf Talkers: Gives your brand total ownership of its shelf space.
- Wobblers: One of the easiest ways to catch the consumer’s eye!
- Showcase: Great for new brands, new packaging and new line extensions of your brand.
- Shelf Vision: Dynamic graphic display that punts your product in moving images.
- Floor Talkers: “Larger than life” in-store advertising that promotes your product in high-traffic aisles.
- Sky Talkers: Grand-scale exposure to consumers as they enter the store.
- Gondola Ends: Large, visually stimulating branding that draws in consumers as they shop.
- Boxed Shopper Stoppers: No-wastage dispenser that provides promotional information about your brand.
- Boxed Banner Ads: “One-stop” service that distributes brand information, competition entry forms and more.
These are some of the most effective in-store promotion materials for increasing brand awareness, reminding consumers of your brand’s advantages and encouraging impulse purchases.
As one of the top promotional companies in Cape Town, Johannesburg, Durban and the rest of the country, we are ideally positioned to help your brand reap valuable rewards through our in-store retail marketing solutions.
In store promotions: Give your brand the competitive edge
Primedia Instore media solutions are designed to reinforce brand messages at the point of sale, incentivising consumers to purchase your product on the spot. Our in-aisle media appears in some of South Africa’s leading retail environments, including top-end retailers, wholesalers and liquor stores.
Contact Primedia Instore in Johannesburg, Cape Town or Durban now to discover how our in store promotions can benefit your brand.
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