INSTORE MEDIA ARTICLES |
Primedia Is Giving Back To The Community October 2011As a responsible corporate citizen, PRIMEDIA Instore strives . . . New Media Out Now September 2011Captivate shoppers with captivision. The Instore Newsletter March 2011Get prime media coverage instore with Primedia Instore. WHY INFORMAL OUTLETS ARE MASS MEDIA ENVIRONMENT SPACE FOR TALKING TO SHOPPERS IN STORE?Informal trade has exceptionally significant contribution to South Africa’s GTC (Grocery, Toiletry and Confectionery) turnover.Click here to read more Why is wholesale a mass media environment space for talking to shoppers?The “black hole” as this environment has come to be known because of lack of insights as to shopping behavioural trends thereof is truly a media space worth taking note of.Click here to read more Why is Clicks a mass media environment space for talking to shoppers?Clicks lifted its turnover by 17.7% resulting in R7.2 billion turnover in 2009 (Clicks Annual Report)How often do these shoppers frequent Clicks outlets – you may ask. A review of growth of transactions going through the tills revealed the following:Click here to read more Why Spar Outlets are a mass media environment space for talking to shoppers?A 20.7% turnover increase growth as a result of sales topping R35,1b for Spar stores is indicative of an extremely active year experienced within this retail chain.Click here to read more Why is Pick n Pay a mass media environment space for talking to shoppers?Pick n Pay’s turnover grew by 17.4% above last year (2009 vs 2008, picknpay-ir.co.za). This is in fact a 27% turnover increase above 2 years ago (Pick n Pay’s Annual Report 2008)..Click here to read more Can the retail environment become a mass media space?Take note for your retail advertising campaign : With nearly 40% of consumers browsing online whilst watching TV, media consumption amongst consumers is truly changing (BIGresearch).Click here to read more Tough times – tough shoppersMore than 30% of shoppers are now eating more at home than out.The underlying fact then is that shoppers are spending more time – this time instore - to fill up their trolleys with what they need to get them through the month and experience the “eating out restaurant moments” but at home.Click here to read more Shoppers decide what to buy when instoreWith 90% of shoppers still making unplanned purchases instore, one wonders how much of this fact we consider when deciding on our Retail marketing mix elements of getting our brands bought by shoppers.Click here to read more Shoppers need instore ads to make shopping decisionsInterest in looking out for instore retail advertising when shopping has grown by 20% in the last 4 years amongst South African main shoppers.Click here to read more Retail Footprint Sep - 2009Are your retail promotions reaching the right markets? 78% of shoppers residing in township communities’ frequent Spaza shops daily for top-up shopping to replace key items. 63% frequent street Self-service/Counter-service supermarket daily for top-up shopping to replace key items.Click here to read more Advertorial from Strategic Marketing Feb - 2009With 31% of GTC turnover (R44bn) coming from Urban and Rural Independents’ stores (AC Nielsen), it makes logical sense to give FMCG clients access to shoppers frequenting those retail outlets.Click here to read more World's Best Retailer Jan 09Pick n Pay has been voted the world's best retailer by international retail organisation, the National Retail Federation, according to Business Report 13.01.2009.Click here to read more The last frontier Advantage Magazine Nov - 07 - 2008Both local and foreign case studies prove that by communicating with retail consumers when they are in a buying mood in store can increase sales and brand awareness. We profile the South African pioneer of in-store promotion, Primedia InStore 2008 Pop trends This is according to the International 2008 Trends Report (www.instoremarketer.org) which asked retail marketers about the role of POP in their budgetary planning; Debunking Retails MythsR292 is what a shopper frequenting Metro stores spends weekly- the highest spending by far when compared to shoppers’ weekly spending in other retail outlets.Click here to read more Featured Instore MediaThe Brand Illuminator was a world first for the instore environment. Nowhere else IN THE WORLD had this exact type of flashing,Click here to read more POPAI Sa Research focusThe majority of those in attendance at the 2007 POS Conference cited research as the key output needing to be executed by the POPAI SA chapter. AccountabilityDo you have proof that your current instore retail promotions really work?We don’t just say “We Close The Sale”- we prove it! Click here to read more AnswerableHow sure are you that your instore promotion is up and running instore?We don’t just say “We Close the Sale”- we are answerable to every cent you spend Click here to read more AvailableIs your current instore promotion truly meeting your instore advertising challenges? We don't just say "We Close the Sale"- we have media available to meet your every instore promotional challenge!Click here to read more |