What you didn’t know about the Brand Illuminator

The Brand Illuminator was a world first for the instore environment. Nowhere else IN THE WORLD had this exact type of flashing, illuminated branding been thought of for instore advertising.

Primedia Instore developed it to provide you, our client, with a vehicle to REALLY draw your shoppers to your product in the aisle and our clients have had a lot of success in doing this.

We know that as marketers you are continually faced with having to make important marketing spending decisions. We also know that without all the information you really need to address the impact of the decisions you made about your choice of media usage, it truly is a challenge to prove the efficacy of your advertising.