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PRIMEDIA INSTORE NEWSLETTER

2008 POP TRENDS

DEBUNKING RETAIL MYTH

POPAI SA'S RESEARCH FOCUS

FEATURED INSTORE MEDIA


BRAND ILLUMINATOR
WHAT YOU DIDN'T KNOW Click here

THE VOICE OF INSTORE
April 2008

	POPAI RESEARCH IN SA

POPAI SA LAUNCH AGGRESSIVE IN DRIVING GENERATION OF INSIGHTS LOCALLY

The majority of those in attendance at the 2007 POS Conference cited research as the key output needing to be executed by the POPAI SA chapter.

Interestingly enough, very few quantified exactly what research they were looking for from this industry body.

Internationally we have seen the likes of PRISM and MARI research proposals taking form. They all are about making media more measurable and giving depth to shopper-based marketing through the creation of a tool for measuring instore shopper reach.

Locally, AC Nielsen is also looking into the development of “Shopping Modality Scope”, intended to provide insights into category dynamics and effective ways to activate shoppers consuming those categories.

So…against the backdrop of those initiatives, what do you believe are the needed instore insights which would add value to your day to day decision-making when making use of instore advertising?

As an industry body, it is imperative that POPAI SA reverts with a research strategy truly mirroring the needs of its stakeholders.

To detail to us exactly what research insights you are looking for, please click here.

Your thoughts will go along way in the formulation of the research proposal being finalized for completion by September 2008, for presentation at the next POS Conference.

If you are interested in becoming a member of POPAI SA- please click here.