DO THESE SHOPPERS NOTICE ANY OF THE MEDIA WE OFFER?
Independent research conducted proves that:
- 75% noted outside posters as most noticeable form of instore media outside the stores.
- At least 62% of them noted POP media hanging from the shelf as noticeable when they were
shopping in that store.
- 60% find “Shelf Talkers” noticeable when doing their food and groceries shopping
 
 
So, there is no doubt that the bouquet of media services on offer in this environment is strategically conceptualized and designed with this environment in mind as well as with the understanding of which POP media talks best to shoppers frequenting these environments:
- Outside Posters, inside posters, Sky Talk and Counter Talk media are effective in reminding shoppers of the availability of specific brands in those stores.
- POP media placed on shelves such as Hung & Strung, Wobblers, Shoppers Stoppers and Banner Ads are ideal for reminding shoppers of the specific brands as their eyes
catch sight of the categories instore or even as they walk the aisles of the stores
So, to talk to these shoppers using media services that works, talk to Primedia Instore
To find out more about the Township shoppers research click here
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