And how about this one “My campaign ends in a week’s time and my stuff is not up yet…’ Truth is it makes one cringe and so it should. After all so much money went into conceptualising, producing and printing that beautiful POS – it deserves to be brightening up your shelves and being noticed by shoppers.
So, who was meant to be answerable to ensuring that your instore
promotion is up and running? And how do you really prove that it
is up and running.
Primedia Instore dares you to compare…is someone answerable to
your campaign’s installations and maintenance instore? Is someone
answerable to when you campaign went up and when it came
down?
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