Well, for one the retailing landscape will have transformed extensively. The rapid evolution of current technologies as we know them will continue to have incredible influences as well as be incredible drivers of this change instore.

A glimpse into the future of shopping prompts us to ask the following:

• Which innovations could become part of everyday life?

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79% of FMCG companies whose turnovers are greater than $1billion maintained their budgets in 2008 with close on 50% increasing their budgets for this period.

82% intend to maintain these increased budgets in 2009: 34% of them intend increasing their budgets even more, whilst 49% intend to keep their budgets as is. s

This is according to the International 2009 Trends Report (www.instoremarketer.org) which asked marketers about the role of POP in their budgetary planning, their reasons for using POP and of course, the sort of research insights shaping their activities instore.

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Only a fraction of shoppers’ time is spent in the actual purchase process.

The million dollar question to ask is how can we as marketers reduce the time wasted by shoppers when they are instore?

Before we answer this question though, what is it that it eating up shoppers’ time instore?

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What you didn’t know about advertising in the townships?
With at least 63% of shoppers residing in townships frequenting either a Spaza shop or township supermarket for top-up shopping – isn’t it time you influenced their shopping decisions?

ARE THESE SHOPPERS AWARE OF INSTORE ADVERTISING AT ALL?

Click here to find out more about theadvertising in the townships