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WHY USE PRIMEDIA INSTORE |
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Our Instore Experience |
Primedia Instore have been driving blue-chip FMCG clients’ instore advertising objectives for over a quarter of a century
Read More about Primedia Instore’s World Class Experience
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Our Instore Expertise |
Primedia Instore is a one stop media shop for installation, maintenance and removal of your instore FMCG advertising campaigns.
Read More about Primedia Instore’s World Class Expertise
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Our Instore Excellence |
Primedia Instore has a BEE Empowerdex rating of “AA” and numerous accolades as well as
an impressive retail footprint of at least a thousand stores in top and bottom-end instore environments selling fast moving consumer goods
Read More about Primedia Instore’s World Class Excellence
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Definition: FMCG/ Fastmoving Consumer Goods |
Fast Moving Consumer Goods (FMCG), are the products that are sold quickly at relatively low cost. http://en.wikipedia.org/wiki/FMCG
Why FMCG brands need a specialised FMCG advertising strategy?
Fastmoving Consumer Goods are products that are consumed relatively quickly and therefore replaced often by consumers. Because FMCG companies rely on high volumes of sales on low priced items a well thought out FMCG oriented marketing strategy is required. Specialised FMCG marketing includes all forms of Instore Media which capture the consumer who will be making quick decisions in the Retail environment.
Why Fast Moving Consumer Goods Companies should look to Primedia Instore ?
With over a quarter of a century experience assisting FMCG brands in marketing their products effectively in-store, Primedia Instore brings a wealth of industry insights and expertise to each campaign.
Primedia Instore also boasts a wide Retail Footprint catering to all fast-moving consumer brands and brand variations with over 10,000 stores top-end and bottom-end trade outlets environments which include urban and rural independent outlets; retail outlets; wholesale outlets; key pharmacy chains as well as Liquor Outlets nation-wide.
So if you are a fastmoving consumer brand looking for access to at least 38 million shoppers and 78 million shopping transactions monthly in a wide range of retail and wholesale outlets, speak to Primedia Instore, your Instore Leader.